Looney Tunes is an American multi-media franchise originally created by Leon Schlesinger and owned by Warner Bros. Entertainment. It started out as a series of small animated comedy short films starring various wacky characters that would soon become ageless pop culture icons such as Bugs Bunny, Daffy Duck, Bosko, Porky Pig, Elmer Fudd, Sylvester & Tweety, Yosemite Sam, Wile E. Coyote, Road Runner, Granny, Speedy Gonzales and many others, before spawning various TV shows, spin-offs, movies, video games and reboots.
Looney Tunes is by far Warner Bros. Discovery's most recognizable brand yet, beating even the likes of DC, and its popularity not only has led the franchise to have various crossovers with an endless number of other series, but it has also turned the Tunes into Warner Bros.' very own mascots, with characters such as Bugs and Daffy appearing at the very beginning and ending of most of their original movies. It even spawned some spin-off series that would later spring off into their very own franchises, such as Animaniacs and Space Jam.
